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Our Values

Our values underpin how we work with our clients and colleagues. We strive to develop relationships that bring lasting value and mutual benefits.


Integrity, Honesty and Fairness

  • We do our utmost to serve our clients’ needs, providing realistic expectations.
  • We won’t up-sell, or over-promise; we simply do the best with what we have

Technological Mastery

  • We blend technology and process to develop human-led intelligence
  • We encourage innovative thinking, and continuous, lifelong learning
  • We work with interesting data, to solve complex problems
  • We have great enthusiasm for data-led solutions

Reliably Different

  • We work openly with client teams and suppliers, embracing their cultures
  • We behave professionally and flexibly, raising standards wherever possible
  • We listen, using feedback to continually deliver a better service
  • We proactively step outside our prescribed role if it helps to move things along
  • We are signed up to the Prompt Payment Code

Security, Privacy and Transparency

  • We understand that privacy is a sanctuary for trust and respect
  • We stay one step ahead with our technical knowledge
  • Our solutions are built to be secure-by-design

Working Together

  • We invest in passionate, talented individuals who take pride in what they do
  • We support, trust, and rely on each other to deliver on our promises
  • We share our knowledge with our customers as well as each other
  • As an employee-owned business, we all have a stake in the success of company
  • We are signed up to the 1% Pledge, donating 1% of our profits annually

Making a Difference

  • We take on projects which serve the best interests of society
  • We strive to make our industry inclusive, fair and respectful